This image performs a theme for Georgia Tech. Although Tech isn't necessarily a culture, it is a group of people with similar connections and experiences that can be found anywhere in the world! The audience is Tech students, more specifically, the students on the second floor of Folk residential hall (considering I found this poster on the bathroom wall of my dorm). The appeal is that Johnson will proudly lead Tech's football team to victory using "The Perfect Option." There are a couple of assumptions this image pursues. One assumption is that all Tech students follow football and that they all know what "The Perfect Options" is referring too. Another assumption is that students will recognize the main focus as Tech's football coach, Johnson. Believe it or not, there are some students who haven't the slightest clue who Johnson is or what "The Perfect Option" is.
Johnson stands tall and proud in the center of this poster making him the focal point. In the background, Tech's football team is faded and blurred as if they're actually moving in the photo. Also in the background are gray, gloomy clouds making Johnson seems like somewhat of a savior; the man that will stand tall and lead our Jackets through the worst of storms. The next thing the eyes go to is the "Georgia Tech; The Perfect Option" caption in bold, yellow font. The strong bold font captures the image of Johnson's (and Tech's) pride while the yellow is one of Tech's school colors. The last thing the eyes wander to is the football schedule saying "come watch Johnson exploit his Perfect Option and lead on our Jackets to victory on these dates!"
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